About B1209 

Named after our founder’s childhood address, B1209 helps children and families celebrate the small wins and character triumphs that lead to greater outcomes in life. 

Redefining achievement

Conventional success has its place in children’s development. There's nothing wrong with achieving the highest math test score or winning soccer MVP. But what about the other kids?

We believe there's a better way to nurture the children's collective - praising effort, progress and authenticity. B1209 challenges kids and grown-ups to expand their idea of victory and embrace growth mindsets.

Meeting kids where they are.

B1209 takes a strategic approach to design for children ages three to eight years old, researching early education and development in order to feature specific examples of progress.

For a new reader, making the effort to check out a library book is a success. For a young athlete, remembering a water bottle is a success. For a child who struggles with anxiety, taking a deep breath is a success. 

Achievement is in the "now." In recognizing this, we help kids feel empowered, sustain motivation and drive toward long term goals. By encouraging the unique process of every child, we place them on the path to better outcomes.

Victory comes in many styles.

Children build self-confidence in many ways, whether learning something new, sharing interesting facts or expressing themselves creatively. We design our apparel with this in mind, seizing each opportunity to help kids thrive in their authenticity and build self-worth.

Don't forget the fun.

Like children, we love to play. Our brand reflects this expansively, infusing each design with vibrance and creativity. And for the occasional design that's more playful than strategic, don't punish us too hard. We're only kids at heart.

Look mom, no logo.

Children’s apparel should focus on the child, not the brand. Corporate logos have no place as the main design element of children's clothing. We feel this so strongly, we do not place our logo on the outside of our apparel. 

Thanks for nurturing us back.

As an emerging brand, we appreciate your patience with our own special process. Our print-on-demand production model enables us to offer a dynamic collection of clothing designs. However, as our tees and forthcoming products are printed on a per-order basis (and therefore cannot be "un-printed"), we unfortunately do not offer refunds at this time.

Our delivery wait is also worthy of mention. As the production of your item begins when you place your order, our average shipping time runs 10-14 days. (We currently only sell and ship our items within the U.S.)

Again, we truly appreciate your patience as we strive to make kids' clothing work harder for kids.

Tees are just the beginning. 

New offers, collections and children's encouragement strategies are on the way. Connect with B1209 to join our conversation and see what's next.